What if “teaser trailers” feed into a gendered paradigm?

Teaser trailers are commonly used to advertise upcoming films. However, the term “tease” has marked gender connotations.

Seeing as I am immersed in book promotion for Seduced by Twilight at the moment, I can’t help but think about all the teasing going on in relation to Breaking Dawn, especially as Bella Swan is often framed as a “tease” (particularly in her dealings with Jacob) while Edward (who is MUCH more of a tease if you ask me) is NOT.

Urban Dictionary defines “tease” in the following ways:

A member of the opposite sex, ussualy (sic) a female who entices you into thinking you have a chance. Almost always ends with you having blueballs and feelings of sorrow, resentment and bitterness.”

“A girl who knows she’s wanted… but just wants to play with the guy’s head.”

“A girl who likes to flirt a lot without the intention of giving it up to you.”

“A girl that sexually excites a boy but leaves him with out sexual stimulation; a girl that acts interested in another boy just to seduce him.”

“A girl who flirts with you, with no intention of giving it up.”

While all the “teasers” coming out in regards to Breaking Dawn Part 1 don’t rely on such negative notions of females as “cock-teasers,” this etymological background to the word is interesting in relation to the way the Twilight saga circulates around not giving it up while constantly wanting it, an undercurrent that has elsewhere been called “abstinence porn.”

Though Edward is in ways more of a tease than anyone, constantly putting his sparkly self out there for all to adore and then announcing himself off limits, it is Bella that bears the brunt of teasing accusations – as when she flirts with Jacob on the beach in order to get him to tell her about the Cold Ones or, more generally, via her constant ‘begging for it’ with Edward when she knows he is gonna keep things G-rated until he puts a ring on it (to use Beyonce’s parlance).

But how do Twilight “teaser trailers” feed into this gendered paradigm? I don’t know that the trailers themselves do, but fan responses certainly speak to the titillating nature of the content. In effect, the teasers can be read as (female) objects used to excite and allure fan subjects (and note active subjecthood has been historically coded as male).

Yet, as Twilight has proven in spades, female fandoms matter and can be just as active, influential, and relevant to wider popular culture as male fans. Given this, might the gendered connotations of the word “tease” become more egalitarian, with males thought of as just as able to “tease” as females? Twi-shirtlessness and six-packery certainly indicates the real tease is not Bella, but the many males who frolic around her with their icy-hard bodies and hot wolfy (yet hairless) chests.

Yet, when Hollywood Reporter gives us the tagline “Watch a tease like no other” and notes “The biggest tease of them all just entered the world of teaser trailers,” wouldn’t you say that the use of “biggest tease” makes you think of a female or female behavior?

This is certainly the case in this post, where Bella is framed as “a monster cocktease.”

After this image

the author asks,

“Who Do You Think She’ll String Along Next?

Im putting my cash on a hunky Mummy.”

Grammatical errors aside, this author displays the typical sexism that frames and BLAMES women for teasing (and note the failure to consider the fact it’s the males who are the MONSTERS!)

The above post and image speaks to how there is no equivalent “vaginal tease” terminology to balance out “cock tease” or use of the term “blue ovaries” to indicate a female based sexual frustration akin to “blue balls.” (I would like to see an image framing Edward as a tease… if you know of any, dear readers, please post them in comments!)

There is a lot of Breaking Dawn teasing going on (as here, here, and here) and this critic-fan is in hopes that maybe, just maybe, all this Twi-teasing might serve to break the double standard where females are the only ones negatively framed as teasers while also simultaneously bolstering an active female gaze, one in which women and girls are no longer the (teasing) objects viewing themselves via the male gaze, but where gazing, looking, desiring, and yes, teasing, is coded as something HUMAN rather than gendered to the benefit of males and the detriment of females.

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