What if PETA joined forces with AFEW (Animals For the Ethical Treatment of Women)?

PETA, or People for the Ethical Treatment of Animals, has an ugly habit of sexualizing women in its campaigns (as in their latest ad below). Thus, I am suggesting they need to take on the message of a group just formed by my dog and cats– AFEW, or Animals For the Ethical Treatment of Women.

Here are my cats, suffering from headaches after viewing the new Christian Serratos image:

cats

MeOWWW, my head hurts now.

As female felines who love fur, they nevertheless were insulted by the suggestion that sexualizing women is ok (Madeline, the one on the right, named after Roald Dahl’s feisty feminist character) was further appalled that the picture was an obvious attempt to advertise for the New Moon release, while Matilda (on the left) felt the woman pictured could really use a sandwich…

As for my dog Eloise, this is what she looked like before seeing the latest PETA ad:

ellie

Happy go lucky!

This is her after, sad and pensive and wondering why a group that claims to care about all animals does not care about female human animals…

CIMG1784

So sad...

Capitalizing on female nudity is a norm for PETA, as regularly and brilliantly noted by Renee of Womanist Musings. As she writes of PETA, “exploiting women is their stock and trade.”

Posting a number of their ads, including ones of women in cages and wrapped in saran and labeled as meat, Renee asks:

What more evidence could possibly be needed of PETA’S willingness to exploit women to send their message about animal cruelty. It says that they believe that the only purpose women have in this movement is to supply the tits and ass.  These images are demeaning and reductive.

The ethical treatment of animals is a very important cause, but so is the ethical treatment of women. Commodifying and sexualizing women’s bodies (even when said women are “willing” participants) is not something I can support. I love animals – human, dog, canine, feline, etc – but I don’t agree that the end justifies the means in PETA’s case. They need to find better ways to spread their message – ways that do not rely on the unethical exploitation of women.

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