Sorry for the interruption in the “What if you could buy social justice?” series, but I have had this PostSecret post percolating in my head for awhile. After viewing this week’s “secrets,” I couldn’t wait any longer to brew my discontent into words. (All quotes are taken from the book Blogging Heroes by Michael A. Banks and exact pages numbers are footnoted below.)
PostSecret was born as a community art project in 2004. Frank Warren handed out blank postcards addressed to himself around D.C. and asked random strangers to anonymously post their secrets to him, decorating their cards however they wished. This initial project was displayed in a DC art gallery for four weeks, but, as Warren kept receiving hundreds of postcards, the website PostSecret was born. In addition to garnering worldwide acclaim, Warren’s concept has spawned 4 real world books.[i]
An “online exhibit” of sorts, PostSecret “hangs” 20 new pieces of postcard art each Sunday, most of which function as “confessional secrets,” or, in other words, revelations people keep secret in the ‘real world.’ While there are many funny, heart-wrenching, erotic, and sentimental secrets, there are also a number of secrets that reveal the sexism, racism, homophobia, and anti-feminism of not only the sender, but the wider culture. While individual postcards might seem to be just that – individual – the fact that Warren admittedly tries to tap into zeitgeists, and the fact that the interactive PostSecret community comments on the secrets in droves, indicates that many of the cards represent cultural, rather than merely individual, ‘secrets.’
Warren, noting that “I really feel as though these new modes of communication, and these new kinds of conversations, can uncover hidden elements of our common humanity,” nods to this cultural narrative function of the secrets.[ii] Worryingly, but not surprisingly, many of the “hidden elements” reveal that our “common humanity” is rife with sexism, racism, and homophobia, not to mention ableism, ageism, anti-feminism and many, many other world views that not-so-secretly act as if only certain bodies matter.
Yet, while Warren argues that, “When I put secrets on the blog, they are living secrets. When you visit the blog and read a secret, you know that somebody is carrying that burden or dealing with that issue in real time,” I think many of the postcards don’t deal with carrying burdens so much as unloading them.[iii] The notion of “carrying a burden” indicates one has some sense of remorse, or some intention to try and change. However, I would argue many of the “secrets” function as confessionals that “erase” or “forgive” the burden once it is confessed.
Taking this analogy further, how fitting that the posts renew each Sunday and offer a weekly clearinghouse of confessions, allowing the site to function as a quasi-Sunday confessional where “sins” can be forgiven. Just at the priest will assign so many Hail Mary’s as penance so that one’s slate can be wiped clean of sin, so to does the cite allow “sinners” the be absolved each Sunday. The penance (that functions more like a reward) is online recognition of their “sin.”
Further, many postcards don’t indicate “dealing” with issues so much as offloading them so they don’t have to be dealt with. Using an “airing dirty laundry” schema, the site allows “secrets” to be purged, making it “ok” to be racist, unfaithful, uncaring, mean, or whatever, as long as one has “dealt” with it via crafty postcard confessional.
While I find the site and the concept fascinating, many recent postcards have led me to question some of the wider messages that the site is sending. In particular, a number of recent postcards indicate that it’s NO SECRET we live in a society mired in sexism and racism – and, problematically, that this ‘secret’ is part of out “common humanity.”
This postcard, from 12/13/2008, promotes the idea that females can “makes up for” supposed “abnormal sexual acts” via scrubbing their roomies dishes (and also by being “hot”). In so doing, I would say it doesn’t so much “offload burdens” as perpetuate the idea that only certain sexual behaviors are normal.

In addition to perpetuating sexist stereotypes and objectifying the female body, many post-cards trade in racism. One from this week’s selection links racism to losing one’s virginity, suggesting that virginity is to big a prize to squander away on ‘racial others’:

A similar postcard from last week’s selection, frames women as racialized commodities to “choose” from:

Many postcards deal with the control of the female body, especially via secrets about nude pictures. The following postcard, “Pussy Galore,” reads “I have naked images of my ex-girlfriend and am getting more tempted to make them public.”

Other postcards deal with rape and sexual assault, sometimes in though-provoking, critical ways. Others, though, subtly send homophobic messages of the “No Entry” variety.

Here, the choice of image and the copy “No Entry” does not so much serve to condemn rape as to condemn certain types of sexual activity as abnormal. As anal sex is coded as gay and wrong, the postcard thus purports to be about rape but nevertheless sends a homophobic message. That the message is not overt in effect makes it all the worse – the viewer is encouraged to condemn rape but NOT encouraged to question the homophobic message of the card itself.
I am certainly not the only one who has noticed that the “common humanity” PostSecret often reflects (and, in doing so, condones) involved a humanity defined by sexism, racism, homophobia, etc. A while back Angry Asian Man alerted readers to this postcard:

Similarly, as this postcard flagged at Racialicious, indicates, it’s ok to “resent black people”:

Or, from another card flagged at Racialicious, we see that one can be a loving racist parent:

And, we wouldn’t want to leave out the anti-feminist messages. With this card, flagged at Feministing, all the MRA’s and feminist haters out there had their dreams fulfilled:

Warren, referring to the thousands of postcards he receives, notes “some are funny, some are haunting, and some are inspirational.”[iv] He does not, I notice, say, “some are sexist, some are hateful, and some are downright horrifically racist.”
Moreover, as he reveals, the postcards to not come out of a vacuum but build upon one another each week, touching into a sort of cultural groupthink…
As Warren reveals, “The secrets I post every Sunday influence the secrets that I receive the next week. For example, if I posted all pornographic secrets, that’s what I’d be getting.” [v] With this quote Warren indicates his publication choices influence what he will have to choose from to publish in the next week in a sort of revolving door fashion. I am wondering what some of these recent choices indicate about what he would like to be getting… Do these postcards not scream “Send me more sexist, racist, homophobic and anti-feminist secrets!”? I think it is no secret that they do.
(The buying social justice series will continue in a day or two…)
[i] Banks, Michael A.
Blogging Heroes. Wiley Publishing, Indianapolis, 2008. 63-4
[ii]I 66-7
[iii] 67
[iv] 67
[v] 70