So, waiting in lines is one of those activities that most of us humans abhor. As such, it often brings out the worst in people.
The other day, after waiting a LONG time to speak to a “communications consultant” (talk about job title inflation!) at a cell phone store, the woman behind me in line kept edging closer and closer to me, invading my personal space and privacy while she jiggled her keys and jumped agitatedly from foot to foot. I glanced back, hoping to benignly indicate that she was standing a bit to close and her impatience was quite rude. As I did so, I noticed she was wearing a common uniform of the young and fit – a skintight gym outfit in black accompanied by what appeared to be brand new very expensive tennis shoes. The top, much like a bra, had a logo above the left boob that read, “fit 2 wed.”
“Huh, how typical,” I thought – not only is she an annoying space-invader unable to wait in line respectfully, but she is advertising herself as female meat that is ‘fit 2 wed.’ I assumed this was some sort of advertisement to go along with her skintight attire, as in “look at me, I am so hot, you should marry me.” However, upon looking back again after she started complaining that her dog was waiting outside and she was in a hurry, I noticed the back waistline of her workout pants read “getfit2wed.com.” Aha, I thought, it’s an actual company!
Following up my curiosity later at home, I discovered the Fit2Wed website, a “bridal boot camp” offering “an ultimate outdoor workout designed to transform your body.” Ugh. The site is pink-orrific with pictures exclusively of women. Apparently men don’t need to be fit to wed.
With the tagline “Get fit for your wedding day” and copy that encourages you to “look awesome in your wedding dress,” the site claims it is “changing lives, one workout at a time.” Yes, because what is more important for a woman than to get married, to look hot doing it, and to ‘change her life’ by changing the way she looks?
I hadn’t heard of any bridal boot camps before, but my gut tells me this San Diego based company is not unique. As books such as White Weddings by Chrys Ingraham
or analyses such as “My Big Fat Unnecessary Wedding” by Jessica Valenti make painfully clear, weddings are not only BIG business, they are also rabidly sexist, heteronormative, and lookist.
A dear feminist friend of mine is getting married soon. She shared that as she shops for wedding dresses, she is continually asked questions of the “how much weight do you plan to lose before the big day?” ilk. When she replies “none” and shares she likes her body the way it is, thank you, she reports that the salespeople are invariably dumbfounded. I mean, how can you possibly be happy being fat, let alone on your wedding day?!?
This belief is what Fit2Wed trades in, despite the usual claims that its about ‘health’ and ‘feeling good’. If it isn’t all about the inches and number on the scale, then why the before and after photos detailing the inches, pounds, and body fat lost?
This bridal boot camp mentality is very disturbing and is not the purview of only this small San Diego company of course. The fit2wed paradigm is merely another cog in the appearance-is-all wheel that runs roughshod over women’s lives. It is apparent on shows such as The Bachelor that indicate only beautiful women are worth considering as marriage material. It fuels the bridal magazine and television show industry, inducing women to spend fortunes not only on the wedding and the run up to it, but also on ‘beautifying’ their own bodies for the ‘big day’.
While marriage as an institution is problematic in many ways, this ‘bride as booty’ mentality seems particularly worrying and yet massively common. Don’t the supposed ‘new women’ of this century, who claim to sympathize with feminist ideals even if they don’t call themselves feminists, find this mentality a bit insulting, outdated, and downright sexist? Well, apparently not – at least not if the many women who offer gushing testimonials on the Fit2Wed website serve as any indication.
Problem is that this waiting in line experience and later research into Fit2Wed confirmed in me a dislike for the gym clad hot bodies who prance around in public in their skin tight workout attire. I am aware that not all such bodies are like the woman who was so rude at the Sprint store, nor do all people who workout do so to be ‘hot’ according to societal standards. If only people like the woman I ran into weren’t so damn ubiquitous. Seems like a better logo for her to paste above her left breast would be “just another piece of objectified meat.” Hey, now that gives me an idea for a better name for “bridal boot camps” such at Fit2Wed: how about Fit2Bbooty with taglines such as “changing women into objectified bridal booty, one workout at a time”?