As you can see above, the January 2009 cover of O features two different pictures of Oprah. On the left, Oprah is aglow. Dressed all in white, she exudes confident joy. On the right, a more quizzical, frustrated, and fuller Oprah dons a purple tracksuit. With her right hand, she indicates her “better” self, with her left, she points to the question emblazoned across the cover “How did I let this happen again?”
A close-reading of this cover might question how the use of color perpetuates the notion that white is superior. The good white Oprah (or the thin Oprah, all in white with pearly whites blazing) is contrasted to the bad purple Oprah – that color Alice Walker so famously associates with womanism AND with blackness.*
The copy is telling as well, noting that “Oprah on her battle with weight” is “a must-read for anyone who’s ever fallen off the wagon.” Wow, weight as a battle and eating as an addiction akin to alcoholism all in one subtitle! And, in the left corner, “MAKING WEIGHT LOSS STICK” uses capital letters, indicating this is a directive, a must, something VERY important…
I admit to subscribing to the O magazine on and off since its launch. I like many aspects of the magazine- the book reviews, the emphasis on meaty copy rather than fluff, the coverage of global issues. Others I am not so fond of. For example, the “O List,” or those “must -haves,” many of which you would have to be a millionaire to purchase. As this list indicates, the magazine suffers from rather pervasive class-blindness. Another aspect of the magazine I don’t like is its continual perpetuation of body hating messages that are all prettily wrapped up in a “love yourself” disguise.
This month’s cover, though, is perhaps the first one I will have to hide from my children’s eyes. I do not want them viewing this image, which screams that the “fat Oprah” is a failure. I don’t want them reading the copy that indicates one MUST be “Making Weight Loss Stick” by following a “simple plan.” I do not want them associating the color purple (Oprah, how could you?!?!?) with regret.
One thing I have liked about O in the past is that each month a black woman is on the cover – yes, it is Oprah, and yes, she is the magazine proprietor – but I still like the fact that a powerful, successful, brilliant, radiant black woman is on the cover each month. Having O decorating our coffee table along with Ms., New Moon, and The Nation conveys to my kids (I hope) that magazine covers are not only for thin white sexually objectified women.
Alas, this month’s issue of O will not be given a place on the table- it will hide away in a drawer, to be furtively read in preparation for further posts on Oprah’s “failure” to escape the body hating industrial complex, that prison house in which MOST of us dwell…
(As an aside, my nine-year-old daughter did see this cover and immediately tsked-tsked “That is so stupid mom. Why does she care so much about what she weighs?” Ah, these are the moments that melt a feminist mother’s heart.)
* See In Search of Our Mother’s Gardens: Womanist Prose (1983).
(For an excellent post addressing Oprah’s failure to make peace with her body, read Kate Harding’s “Dear Oprah” piece here. )