What if you want to focus on something else besides crazy James Dobson’s cult commercial on Superbowl Sunday?

There has been excellent and inspiring critique around CBS’ heinous decision to air the anti-choice ad bankrolled by Focus on the Family. I really like NARAL’s call to use social networking sites to spread the word about the importance of NOT focusing on this add tomorrow. (To read the call about updating your facebook status and twitter feeds with posts showing your support for pro-choice, go here.)

During the superbowl, I will choose not to focus on CBS, the football machine, nor FonF’s anti-choice ad. Instead, I will focus on spending time with my kids and ensure we discuss the importance of reproductive justice and pro-choice legislation/activism. My daughter deserves the right to make choices about her body and its reproductive capacity. My son deserves to live in a world where all humans are supported to make the best reproductive choice for their bodies and futures.

I do have to admit that Like Elizabeth Gilbert of Mother Jones, “I have a general, albeit sometimes irrational, distaste for quarterbacks.” She explains her distaste as follows: “There’s something about their deified status, the fact that they’re often positioned as Great White Hopes on mostly black teams…”

I agree, and would add that my distaste includes all of football, not just quarterbacks. My dislike is fueled by the history of rape, sexual assault, homophobia, misogyny, and violent masculinity linked to the football machine. It is also fueled by my personal history – I was dragged unwillingly to all my older brother’s football teams as a kid.

I realize my stance lands me in the “anti-American” camp according to some. (That’s ok, because I don’t put much truck in nationalistic patriotism…) I imagine I am in the minority for insisting my son NOT play football – I don’t want him ending up with serious injuries like my dad, brother, nephew, and cousin. Neither do I want him to be part of a sport that too often seems to glorify aggression and the “tough guise.”

So, like Gilbert, I am happy to weigh in on the Superbowl add abortion debate and come down on the side of this-is-yet-another-reason-football-sucks…

As Gilbert notes, the poster boy of the anti-choice ad, Tim Tebow, is known for “declaring his virginism and etching bible passages into his eye-black for every game.” Charming.

The ad is sponsored by the scary, scary Focus on the Family cult, headed by the anti-choice deity James Dobson.

The ad will reportedly include testimony from Tim’s momma who will wax emotional about how wonderful it is she chose life – or chose to have the now mega money making handsome Timmy. I would wager (did I just use a Palin word?!?) that the ad will NOT include details about maternal mortality rates or other icky details about how “choosing life” often also means choosing generational poverty let alone frames future children’s lives as more important than the lives of existing women.

The ad is even more odious considering it features a woman who “disregarded the advice of her doctors and risked death to give birth to the Football Messiah” (as noted in this excellent post). What else the ad probably won’t share is that Pam Tebow had constant medical care, something most of the worlds mamas-to-be don’t share (especially if they don’t share Pam Tebow’s white skin privilege).

The controversial ad was made even more contentious with the news CBS refused to run an ad from ManCrunch, a gay dating site. As Michael Rowe writes at Huffpo,

“The network’s rejection of it merely highlights the obvious: that CBS had already decided where its ethical priorities lay when they accepted the commercial from Focus on the Family last week. Those priorities clearly don’t lie with women, or with progressives, or with any group that happens to find itself on Focus on the Family’s no-fly list.”

No, their priorities lie way, way, way on the right side of the bed, on the same side as Focus on the Family. I don’t wish to sleep anywhere near that side of the bed and I sure as heck wish it wasn’t so crowded.

I am reminded of the childrens song “Ten in the Bed.” I wish we could all roll over and knock this ad out of CBS’ bed, that’s for sure. Let’s at least keep airing our voices and proudly share our support for a woman’s right to choose. Let’s focus on creating families where female lives and choices are valued just as much as those of football heroes…

4 thoughts on “What if you want to focus on something else besides crazy James Dobson’s cult commercial on Superbowl Sunday?”

  1. Well said. Funny thing is, I do like football, and soccer, and tennis, and many sports. Though I like football, I rarely watch it and I have no idea who Tim Tebow is. This is the first I have heard of him.
    It’s also disappointing how much attention FOTF is getting.
    Do you think there is any chance this decision will hurt CBS?

  2. I think it’s very cool that you insist your son not play football. The more I hear about what it often does to players’ bodies, and brains, the more I hope it’s popularity somehow dies.

  3. Hey Bigot,

    “choosing life” often also means choosing generational poverty let alone frames future children’s lives as more important than the lives of existing women.

    So happy to see you reveal your cards: you really are the hyper-selfish monster I knew you were. For you the group is more important than the individual. Therefore, ‘women’ (the group) will live lives of poverty. How interesting you would use an abstraction to deny a child’s right to be born.

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